Who charges you for what
Read this one. It prevents a surprise bill from Meta.
There are two separate bills, from two separate companies. This trips up almost everyone, so here it is plainly.
1. Tous Connect charges you for your plan
Tous Connect charges you your monthly plan fee, plus 18% GST. That is it. That is the only thing we bill you for.
2. Meta charges you directly for messages
Meta charges you directly for the WhatsApp messages you send. That bill comes from Meta, to the payment method you gave them when you connected your number. It does not appear on your Tous Connect invoice, and we never see that money.
Watch out: Tous Connect does not add any markup to message costs. We do not resell messages. Your message costs are whatever Meta's rates are, billed by Meta, to you.
From 1 October 2026, the first 1,000 replies a month on each number are free. After that, Meta charges for replies, and it charges for utility templates sent inside the 24-hour window. Messages that start from a Click-to-WhatsApp ad stay free for a while (Meta sets how long).
3. Credits are only for card scans
Credits are a separate prepaid balance used for one thing: card scans beyond your plan's free monthly allowance, at Rs 0.10 each. Credits are never used for messages.
So if you are wondering why you have a bill from Meta — that is expected, and it is for your message usage. You can see and manage it in your Meta Business account.
Good to know: If you want to check what you are sending, Analytics shows your message volume. But the charges themselves are between you and Meta.
Still need a hand?
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