Template approval and edits
How long approval takes, why templates get rejected, and the 24-hour edit rule.
How approval works
Every template goes to Meta for review before you can use it. You will see its status in the Templates list: Pending while they look at it, Approved when it is usable, Rejected if not.
Approval is usually quick — often minutes — but Meta gives no guarantee, and it can take longer. Plan for it: do not write a template an hour before you need to send it.
Why templates get rejected
Common reasons templates get rejected:
- Wrong category — a promotional message submitted as Utility is the most frequent one
- Placeholders with no sample values, so Meta cannot tell what the message will actually say
- The message reads as spam, or makes a promise Meta will not stand behind
- Spelling and grammar bad enough to look untrustworthy
The 24-hour edit rule
If a template is rejected, edit it and resubmit. There is no penalty for trying again.
Watch out: Meta allows one edit per template per 24 hours. If you edit an approved template, you cannot edit it again for a day — so read it over before you save. This does not apply to drafts, which have never been sent to Meta.
Good to know: Editing an approved template sends it back for review. It may go Pending again before you can use it.
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