Reading a broadcast's report
What each number means, and where to see who didn't get it.
Press a broadcast that has started to open its report.
The numbers
- Sent: messages WhatsApp accepted.
- Delivered: reached the person's phone, as a share of sent.
- Read: opened, as a share of delivered (the read rate). People who turned off read receipts count as delivered, not read.
- Replied: wrote back within 3 days.
- Failed: didn't reach the person.
- Opted out: sent STOP within 7 days.
The first 24 hours
The chart shows deliveries and reads hour by hour after sending. Most reads happen in the first few hours.
Why people didn't get it
Failures are grouped by reason in plain words, with WhatsApp's code in brackets. The most common is the marketing limit (131049): that person has had enough marketing messages for now. Resend to those who didn't get it sends again to the people a resend can reach.
Cost
Good to know: Meta bills WhatsApp messages directly to your payment method. The report shows how many messages Meta counts as billable.
People
The list at the bottom shows each recipient. Filter it by Read, Delivered, not read, Failed, Replied, Opted out or Waiting, and press Export CSV to download it.
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