Filling a template's values
Choose where each value in a template comes from, with a fallback for people who don't have one.
What a template's values are
Some templates have places that change for each person, written like {{1}}, {{2}}. A template can also have one in its header text, and one at the end of a button's link. A broadcast can fill up to 10.
Choosing where each value comes from
- Choose the template in a new broadcast. A Variables section appears with one row per value
- Pick where each value comes from (below)
- Give a fallback for a contact field or a CSV column
- Check the preview, and press Preview another to see the next person
For each value, pick:
- A contact field: name, first name, phone, email, company, designation, address or website.
- A column of your CSV, when the broadcast's audience is an uploaded CSV file. Only the columns you choose are kept, for 30 days, so a resend can use them too; after that, a resend sends the fallback.
- Fixed text: the same for everyone, e.g. a date or an offer code.
Fallbacks
For a contact field or CSV column, you must give a fallback: what a person gets when their value is empty. Under each one you'll see how many recipients will get it, e.g. 312 of 1,384 recipients will get the fallback "your business".
Good to know: Nobody is ever sent an empty value.
The preview
Below the values you see the message exactly as one real recipient will read it. Press Preview another to see the next person.
When a broadcast can't be saved
- A value has no source chosen.
- Fixed text is empty, or a fallback is missing.
- A value is too long (a header value is at most 60 characters).
- The template has more than 10 values. It is listed, but can't be chosen.
The message names the value to fix.
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